Jump to a specific section:<\/p>\n\n\n\n
- \n
- YouTube logo\/icon<\/a><\/li>\n\n\n\n
- YouTube channel banner<\/a><\/li>\n\n\n\n
- YouTube thumbnail<\/a><\/li>\n\n\n\n
- Video intro<\/a><\/li>\n\n\n\n
- YouTube end screen<\/a><\/li>\n\n\n\n
- Lower thirds & overlays<\/a><\/li>\n\n\n\n
- Watermark<\/a><\/li>\n\n\n\n
- Final videos<\/a><\/li>\n\n\n\n
- What else can you use Canva for?<\/a><\/li>\n<\/ul>\n\n\n\n
<\/div><\/i><\/span><\/div><\/div><\/div><\/div>\n\n\n\nWhy brand your YouTube channel?<\/h2>\n\n\n\n
<\/div>\n\n\n\nWe’re not go into huge detail on this, but these are the main reasons why you should be creating a brand for your channel:<\/p>\n\n\n\n
- \n
- It makes the focus and purpose<\/strong> of your channel clear to you viewers, so they can easily understand the value you’re offering, and hopefully get them to watch and subscribe<\/li>\n\n\n\n
- The consistency of your visuals<\/strong> helps people remember you, recognize your content immediately, and locks you into their memory<\/li>\n\n\n\n
- Being unique<\/strong>, especially in a saturated topic is key – so having a unique color palette, fonts, text styles, or visuals in your graphic elements is key to standing out and attracting viewers<\/li>\n\n\n\n
- Extend your brand<\/strong> cross platform – keeping your visuals cohesive across all the platforms you’re active on (e.g. social profiles) enhances that familiarity too<\/li>\n<\/ul>\n\n\n\n
The content, consistency, formula, rituals, etc. within your actual videos is obviously a huge part of creating your brand too, but when it comes to the visual aspects of creating your brand, Canva<\/a> can certainly do the job.<\/p>\n\n\n\n
Here are a couple of examples of awesome YouTube channels with great (and consistent) branding hat you should check out:<\/p>\n\n\n\n
Primal Video<\/strong>:<\/p>\n\n\n\n
![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/Primal-Video.jpg\")
Primal Video<\/figcaption><\/figure>\n\n\n\n Living Big In A Tiny House<\/strong>:<\/p>\n\n\n\n
![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/Living-Big-In-A-Tiny-House.jpg\")
Living Bing In A Tiny House<\/figcaption><\/figure>\n\n\n\n <\/div>\n\n\n\nOverview<\/h2>\n\n\n\n
To take you through everything you can do with Canva for your YouTube channel we’re going to create all the essential graphics for our fictional new channel “DH Studios”. <\/p>\n\n\n\n
This fictional YouTube channel has no custom graphics so we’re going to create the lot including:<\/p>\n\n\n\n
- \n
- YouTube logo\/Icon<\/li>\n\n\n\n
- Channel banner<\/li>\n\n\n\n
- Video thumbnail<\/li>\n\n\n\n
- Video intro<\/li>\n\n\n\n
- End screen\/card<\/li>\n\n\n\n
- Transitions<\/li>\n\n\n\n
- Lower thirds<\/li>\n\n\n\n
- Watermark<\/li>\n\n\n\n
- Full YouTube video (a rough example)<\/li>\n\n\n\n
- YouTube short<\/li>\n\n\n\n
- Social media content<\/li>\n<\/ul>\n\n\n\n
We’ll create a whole, albeit rough and short, video with Canva and add it to the channel, along with our accompanying YouTube short, and these will include many of the graphics we’ve created. <\/p>\n\n\n\n
The style we’re going for with DH Studios graphics is clean, fresh, bright, and engaging. <\/p>\n\n\n\n
If you want to see some of the YouTube graphics we designed with Canva in action you can see them on the DH Studios channel<\/a>.<\/p>\n\n\n\n
Note:<\/strong> If you’re new to Canva, check out these two articles to help you get started with it:<\/p>\n\n\n\n
- \n
- How to use Canva: Beginners Tutorial<\/a><\/li>\n\n\n\n
- 25+ Canva Tips and Tricks<\/a><\/li>\n<\/ul>\n\n\n\n
Let’s dive right into it and see what we can create with Canva. <\/p>\n\n\n\n
<\/div>\n\n\n\nYouTube logo\/profile photo<\/h2>\n\n\n\n
Creating a YouTube logo (or profile photo) is super simple with Canva as it is one of the best and easiest online logo makers<\/a> in our opinion. <\/p>\n\n\n\n
All you have to do is go to your Canva account, click on ‘logo’ and this will take you to the editor with a 500 x 500 px canvas. Or go to ‘Create a design’ > ‘Custom size’ and put in square dimensions (e.g. 1000x1000px or more). <\/p>\n\n\n\n
When you get to the editor search ‘logo’ to see all the logo templates. <\/p>\n\n\n\n
You’ll see lots of predesigned templates on the left hand side that you can browse through. There are 1000’s of templates so if you want to use a template as your starting point you should have plenty of options:<\/p>\n\n\n\n
![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/Looking-for-youtube-logo-templates.jpg\")
Finding logo templates on Canva<\/figcaption><\/figure>\n\n\n\n When choosing a template, think about the style you’re going for with your brand and who you’re trying to attract. <\/p>\n\n\n\n
It’s important that your logo reflects your brand’s personality, the content you plan to cover on your channel, and also one that will look good wherever it is displayed. <\/p>\n\n\n\n
You can also choose to create a design from scratch, which is what we did. We though a simple and clean lettermark style logo would work well.<\/p>\n\n\n\n
Note: If you want to download your logo with a transparent background you’ll need a Canva Pro account. There is a 30-day free trial available too. <\/p>\n\n\n\n
Here’s what we came up with in the end:<\/p>\n\n\n\n
\n\n![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/6-1024x1024.png\")
Logo version 1<\/figcaption><\/figure>\n<\/div>\n\n\n\n \n![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/3-1024x1024.png\")
Logo version 2<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n \n\n![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/7-1024x1024.png\")
Logo version 3<\/figcaption><\/figure>\n<\/div>\n\n\n\n \n![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/4-1024x1024.png\")
Logo version 4<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n If you plan to use your face in your videos, and would like to use a photo of yourself as the main profile image, that’s easily done in Canva too.<\/p>\n\n\n\n
We create a quick face profile photo example in Canva to show that would look too:<\/p>\n\n\n\n
![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/Profile-photo-face.jpg\")
<\/figure>\n\n\n\nSo here are the two option for our profile photo:<\/p>\n\n\n\n
\n\n![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/Face-Profile-photo.jpg\")
Face photo<\/figcaption><\/figure>\n<\/div>\n\n\n\n \n![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/Profile-photo-logo.jpg\")
Logo<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n <\/div>\n\n\n\nYouTube channel banner<\/h2>\n\n\n\n
Next up, we created the YouTube channel banner<\/a> (also called channel art). <\/p>\n\n\n\n
To create this we open a new blank canvas with the ‘YouTube banner’ dimensions and then copied the logo design over to that new file.<\/p>\n\n\n\n
We’d already found a video template that we wanted to use for other designs, but wanted to use an image from the video for the channel banner, so we downloaded that video as PNG file from Canva<\/a> and then uploaded it so we could use it in our channel banner design:<\/p>\n\n\n\n
![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/channel-banner-background-image.jpg\")
Adding the channel banner background<\/figcaption><\/figure>\n\n\n\n We then had to add some text with the channel name, the channel messaging, and few icons and graphics to represent the topics this pretend channel would cover. <\/p>\n\n\n\n
We also took a bit of time to find the colors and fonts that we thought would work best. Canva has a huge font library:<\/p>\n\n\n\n
![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/Choosing-fonts.jpg\")
Finding fonts<\/figcaption><\/figure>\n\n\n\n We have a Canva Pro<\/a> account so we can use any font we like from Canva’s library but if you only have a free account you’ll see that some of the fonts have a crown icon next to them. <\/p>\n\n\n\n
This means that they’re only available to Pro users. You can also upload your own fonts if you have a Pro account.<\/p>\n\n\n\n
Have a good browse and test out some fonts you like to make sure it matches your brand. <\/p>\n\n\n\n
Here’s our final YouTube channel banner design:<\/p>\n\n\n\n
![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/DH-Studios-YT-channel-banner.jpg\")
DH Studios YouTube channel banner<\/figcaption><\/figure>\n\n\n\n Your channel banner will also look different on different devices – desktop, mobile, tv, et.c so be sure to test out how it looks on each device before you go live. <\/p>\n\n\n\n
So, make sure your YouTube channel banner looks good on all possible device types. <\/p>\n\n\n\n
<\/div>\n\n\n\nVideo thumbnail:<\/h2>\n\n\n\n
To make our YouTube thumbnail<\/a> we again open a new blank canvas design but in the YouTube thumbnail dimensions. <\/p>\n\n\n\n
We made sure to keep the design consistent with the other brand assets that had already been created. So that meant a similar look and feel, font, and color palette. <\/p>\n\n\n\n
To make a good YouTube thumbnail<\/a> you need to ensure it will stand out and attract clicks, and we think we managed to do whilst staying on brand.<\/p>\n\n\n\n
The video we’re making the thumbnail for isn’t actually about anything in particular, it’s simply a rough example to show that you can make videos with Canva very easily and quickly (you can view the video or the channel or further down the page). <\/p>\n\n\n\n
So the thumbnail was purely there as an example of a branded thumbnail design. <\/p>\n\n\n\n
Here’s our final YouTube thumbnail design:<\/p>\n\n\n\n
![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/DH-Studios-thumbnail-video-1-v2-1024x576.jpg\")
DH Studios video thumbnail<\/figcaption><\/figure>\n\n\n\n <\/div>\n\n\n\nVideo intro<\/h2>\n\n\n\n
If you want to create a branded YouTube video intro, you can do this very easily with Canva’s Youtube intro maker<\/a>.<\/p>\n\n\n\n
There are countless pre-made templates to choose from, and happily we found one that matched our color palette and the look and feel that we were going for with the DH Studios brand. <\/p>\n\n\n\n
We cut the length down to what we wanted for the intro:<\/p>\n\n\n\n
![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/Cutting-down-the-intro-time.jpg\")
Cutting the time down<\/figcaption><\/figure>\n\n\n\n We then chose an audio file for the intro:<\/p>\n\n\n\n
![\"\"](\"https:\/\/designhub.co\/wp-content\/uploads\/2022\/10\/Choosing-an-audio-track-1.jpg\")
Choosing the audio track<\/figcaption><\/figure>\n\n\n\n And then all we had to do next was add our logo to the relevant scene in the video. <\/p>\n\n\n\n
Here’s the final video intro:<\/p>\n\n\n\n
- 25+ Canva Tips and Tricks<\/a><\/li>\n<\/ul>\n\n\n\n
- How to use Canva: Beginners Tutorial<\/a><\/li>\n\n\n\n
- The consistency of your visuals<\/strong> helps people remember you, recognize your content immediately, and locks you into their memory<\/li>\n\n\n\n
- YouTube channel banner<\/a><\/li>\n\n\n\n